The TikTok platform quickly gained users’ interest and has risen to the same level as the no less popular Instagram. A new occupation/hobby/profession appeared on the wave of popularity – “tiktoker.” However, promoting your channel is not as easy as it may seem at first glance. This article will give you comprehensive information on how to enable TikTok from scratch by yourself, ways to promote, and how to publish content.
Why do you need a promotion in TikTok?
- Promotion of the craft. A person paints pictures, weaves beads, does scrapbooking, or makes bracelets from recycled plastic – all these things are much easier to sell if there is an army of fans in TikTok. All the stuff sells out instantly and even gets in line to order, and the price tag goes up as the limited supply grows.
- Business advertising. The channels have a precise segmentation of the audience by interest, which is an excellent factor for businesses to advertise. You can promote any goods and services on this platform, as it has a target audience for almost any business.
- Popularity Recruitment. Many dreamed of becoming actors, but somehow it didn’t work out. Someone wanted to become a singer but remained unnoticed. Social networking solves this issue and gives a person a second chance. With its help, you can win people’s attention even faster than with the outdated television.
- Selling advertising. Owners of popular channels can sell advertising spots in their commercials. Sometimes this even becomes the initial motive to start your own TikTok.
How to prepare your account for the promotion
Situation: you have started to promote your channel, views have crept up, but there are still no subscriptions, or there are, but after 24 hours, you get unsubscribes. And this is not some made-up story. It often happens to new authors who don’t understand the basic principles of channel management. Before you start attracting visitors, your channel needs to be fully designed so that something in it catches on and people want to subscribe. Viewers need to be interested.
How to design an TikTok account
- Create an account with a simple and memorable nickname. It will affect how easy it is to be found and how effective your referrals will be.
- Choose a bold avatar that has a unique color scheme.
- Inform about yourself. Of course, you don’t need to write a comprehensive article like skilled papers writers, but it’s necessary to provide brief information to understand what your channel is about, who you are, and what the content can interest you in a couple of seconds.
The leading promotion methods are content promotion and personal activity:
Content promotion
- Trends. Social networks are constantly changing some chips and themes in videos.
- Clickbait. It is not the most environmentally friendly, but a method that works. The task is to attract the viewer with a catchy headline and further incline him to subscribe. You’ve probably seen videos like “Subscribe if you love the movie Matrix,” “Like it if it pisses you off, too.” Yes, it isn’t enjoyable, but it works.
- Music. Music is one of the essential things in promoting TikTok. Just one track can be the foundation for hundreds of thousands of short videos. Subscribers often go to a list of all the videos that use particular music. If you have such a video, too, there’s every chance of getting a free audience.
- Content uniqueness. There are two options here: either you create your videos in some particular way or do something special in those videos. For example, your channel may be attractive because of the effects used in the video. Or you have some unique talent that will appeal to viewers.
Promotion by personal activity
Be an active TikTok user to take full advantage of opportunities to promote yourself and your page:
- Liking. With liking, it’s simple – you give likes to other authors and commenters, hoping that the person will come to your channel and get interested in the content.
- Commenting. You can comment on other people’s videos, communicate, and argue with other commenters to fuel their interest in your personality. The way is energy-consuming, but in the first stages will be good support.
- Announcements on other sites. In most cases, TikTok is not a person’s first social network, and he has a small audience on Instagram and Facebook. You can advertise your channel on these pages.
Finally, 5 tips on what to look for when maintaining a TikTok account:
- Stay on top of current trends. The first ones get everything, and the rest get what’s left of the first ones. The algorithms for giving out videos in TikTok strongly depend on the popularity of the chosen topic. When similar materials by other writers receive a wide variety of reactions (likes, reposts, and comments), the robots mark this topic as “hot,” and all similar films appear at the top of the output.
- Do not be afraid to experiment and seem silly. It is a site with little room for seriousness and intelligent conversation but plenty of room to be funny and entertaining. Try new formats and hybrids, different filters and masks, and several images.
- Don’t pay any attention to the haters. All promoted bloggers went through this. Some viewers will admire your courage and ideas, while others will try to humiliate and trample all the achievements. In those moments, just remember that the person had a bad day and is just trying to get back at you. Just ignore it.
- If advertising, only hidden. It’s great if you’ve managed to rock your channel to ad orders. Just remember that according to the rules of TikTok’s use, the clips containing blatant advertising can be irretrievably deleted.
- The regularity of the output of clips. Define at least an approximate content plan and frequency of video releases in advance. You should publish 1-2 videos a day, as it will increase activity on the channel, and videos will more often get into recommendations. To make your job easier, take off a few materials at a time and then cut them into suitable pieces.
- The regularity of the output of clips. Define at least an approximate content plan and frequency of video releases in advance. You should publish 1-2 videos a day, as it will increase activity on the channel, and videos will more often get into recommendations. To make your job easier, take off a few materials at a time and then cut them into suitable pieces.
