Social media is used by most people to stay tuned, track trends, buy things, and so on. Yet, that’s not only the source of relevant information but a powerful tool for businesses of all sizes to:
- Establish brand and/or enhance brand recognition;
- Reach the audience and attract new customers;
- Communicate with the consumers;
- Advertise products and/or services, and on and on.
However, the knowledge of the market, trends, stats, and predictions are vital for making the right direction of the marketing efforts. And here we are with our list of the latest statistics provided.
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8 Key Social Media Facts and Figures 2021
We compiled the list of the key figures and facts for you to learn to get insights into the market to improve your strategy for 2021.
1. Social Media Usage Statistics 2021
The quarantine made social media the way to stay current about the market tendencies/changes and just be in touch with friends/colleagues. Hence, today there are almost 4 billion (3.8 to be more precise) social media users, who are active, and the number continues growing rapidly. What’s more, people spend more than 2h online on average in a day.
2. Daily Usage by Generation
We analyzed the results of the Pew Research Center’s survey for you. And, here is what we found. The first part shows the age of social media users:
- 84% are 18-29 years old;
- 81% are 30-49 years old;
- 73% are 50-64 years old.
When it comes to the most used channels, the survey revealed that:
- 81% prefer YouTube;
- 69% use Facebook;
- 40% use Instagram.
Knowledge of the users’ age and their most preferred channels can help in finding the perfect social media platform for your business.
3. Crucial Facts for Business Owners
Buyers turn to social media on their journey: fifty percent follow businesses for learning about their new products/services. Besides that, posts with discounts/trials on the business accounts can encourage 61% to buy. In case the users need to get in touch with the company, then 21% will opt for social media rather than calling by phone.
4. Social Media Advertising Stats
Many companies already actively use social media advertising. Thus, it’s predicted that the global ad spends on social media will be $110+ billion by the end of the current year (2021). When it comes to social media the visuals make a difference. It doesn’t matter if you are going to create a new post, video, story, or ad it’s crucial to use visuals of the highest quality. Using the pro tools like Crello you can use Instagram post template, create superb covers, and other appealing visuals to support your brand and engage users.
5. Facebook is #1
The platform has over 2.74 billion users who are active in a month and the number is constantly growing. This network remains the unquestionable leader among the others. As was mentioned above, users of different ages use this network. That’s why if you want your business to evolve, then an account on Facebook is a must in 2021:
- 90 million businesses (mostly small ones) already use Facebook, leveraging such services like Groups, Pages, Messenger;
- 500 million of all the registered users utilize stories on Facebook per day;
- Over 1.8 billion use numerous Facebook groups.
6. Don’t Forget about Instagram
You can’t miss out on the chance to reach a huge audience that counts over 1.2 billion active Instagrammers in a month. Also, it’s crucial to keep an eye on the following figures and facts to make sure that your company is working on the latest trends.
- 90% of all registered users in the world follow a business via Instagram;
- Averagely, users spent 30 mins during the day;
- In January 2019, there were 500 million Stories viewers;
- 83% explore new products/services via the platform.
7. YouTube Can Do Wonders
This platform turns out to be the world’s 2nd-largest search engine after such a giant as Google with 2.2 billion active users per month. Here are some more figures and facts to bear in mind:
- Over 90% of all the users all over the globe reported that they use YouTube to learn about a new brand/product/service;
- 68% watch YouTube videos to decide on a purchase or not;
- 2x more small/medium-sized businesses have started to advertise their products/services on the platform over the last 2 years.
8. LinkedIn for Professionals
When it comes to the jobs and candidates, then there is no equal to LinkedIn. Having a business, include this channel in the online marketing strategy this year and beyond. And here is why:
- Every month more than 100 million job applications are posted on LinkedIn;
- 90 million registered users are senior-level experts;
- Using LinkedIn advertisements, 605.4 million pros can be reached;
- 40 million experts seek a job on the network each week and 3 candidates get hired every minute.
Bottom Line
Social media dramatically reshapes the way we live, work, and rest. All that changes the business and online marketing landscape. In 2021, it’s crucial to develop a presence on any social media channel to stay competitive and evolve. These figures and facts are bound to help in finding the best solutions to achieve your business goals.
