Investing in Facebook ads is a great way to attract new potential customers. If you aren’t satisfied with the results, you must be doing one of six mistakes that reduce the profitability of your ads. In this article, you will find out how to fix these typical mistakes and boost the effectiveness of your campaigns.

9 Pricey mistakes of Facebook Ad Campaigns and how to troubleshoot them.

Here are the most common mistakes of Facebook ads and the ways of fixing them.

1. Low Ad Spending

This is the first reason and fixing it requires more expenses. If you have low investments, they aren’t likely to return. The bigger the budget is, the more efficient the campaign results are. On the condition that you are targeting the right audience and all the further points we mentioned are okay,

Ideally, you need to consider revising your monthly advertising budget. For effective ad campaigns, they should consider prices up to $2,500.

2. Uncertain about the target audience.

The results of your campaign directly depend on how well you know your target audience. You need to define who your potential customers are and only then, you will be able to interact with them effectively. For instance, your potential customer is a working student who thinks: “I’d rather pay someone to write my essay than spend another sleepless night”, don’t offer them another course on academic writing. Here are the essential points to consider:

• Who your potential customers are;
• How they spend their time;
• The reasons they buy from you;
• What their pain points are;
• How your product or service affects their lives.

In order to get the answers that will help you to run the business, you need to be sure that the research process was conducted properly. And having clear answers to all these questions, you will reach the audience that is more likely to accept your offers. You can send a form to your customers or reach them over the phone. With feedback from at least 30 people, you will be able to make important changes. Before spending more on bad advertising, analyze your customers in more detail.

3. Unclear objectives

Before you start an ad campaign, you need to analyze clearly the goals of our campaign. You need to decide whether you want to draw more traffic to your website, get fresh leads with your landing pages or promote a certain product more actively. These are only the most common goals, your may vary. 

If you want to run an effective advertising campaign, you must not only have a quality advertising strategy, but also a good Social Media Strategy as a whole that will answer the questions: “Who? What? Why?”. If you have a clear understanding of what’s behind your plan, you will make more informed decisions.

4. Too specific targeting

Another reason for the low Facebook conversion rate is targeting a too narrow audience. Reaching a very limited audience is the result of including too many parameters. There is simply no space for Facebook algorithms to operate efficiently and you receive a low return on your investments. We suggest letting loose your targeting and going the opposite way. Let your Facebook campaign. Alongside the campaign, you can invest in growth service. You can buy likes for photos, it will help you for a maximum reach.

5. The offer doesn’t look appealing

This is more of a marketing-side problem with ad campaigns. Keep in mind that effective social media campaigns display your brand from a “human” side. Pay attention to your visuals, they should be original and evoke emotions and feelings. Your ad should look friendly without imposing the customers to make a decision.

A great approach to tackle this mistake is using viral content. Viral means that customers are likely to click it or share it with friends. Memes, vines, or short funny videos are great to make the ad look attractive. If you don’t use your creativity, it may be the reason why your Facebook ad investments won’t return.

6. Unclear value propositions

If you see Facebook ads not converting and all the technical aspects are okay, it may be time to revise your value proposition. The values you are trying to access your customers with should be clearly defined beforehand. A value statement is a central element in any ad campaign and you shouldn’t omit it.

7. Ads too focused on sales

We realize that the final action the customer should make is buying your product or service. But if you ask for the purchase too early, you will spoil the whole impression of your brand. Concentrate your ads on other points related to sales like showing the values and benefits, demonstrating the prospect. This approach is more convincing and customers will ask for sales themselves.

Put yourself in the customers’ shoes and think about your content from their point of view.

8. Localization feature

This Facebook error pertains to the campaigns of small businesses operating in numerous markets. They can even be using two languages in one post. This only confuses customers and doesn’t work well for your conversions. Localization tool limits you to a particular location and runs an as in multiple languages. Before using this tool, you need to map out your customer geography and decide on a few most important areas.

9. Optimization for mobile devices

Recent stats reveal that over 98% of Facebook users access this platform via a mobile device. Ignoring optimization for mobile devices is unreasonable. You need to adjust all your visuals so that they look good on all kinds of mobile devices. Using high-quality images of the right sizes will improve the effectiveness of your campaigns.

Conclusion

We know how upsetting it is to invest in ad campaigns and get low conversion rates in return. That’s why you should consider the points from our list to streamline your ads and generate more potential customers. When you fix the mistakes above, you will be able to see the whole potential of Facebook ads and run more efficient campaigns.