Ever since the early 2000s, social media is the biggest game-changer in the marketing field. With MySpace, the trend started and the very urge to reach out to the customers via social media platforms began. Now, 20 years down the lane, social media has become an inevitable tool for growing your business.
As you know that approximately 63% of the marketers still struggle with generating leads and driving traffic, so it justifies the importance of social media marketing. Mahira, an online assignment help Australia provider, says that when she started this online homework services, she wanted everyone around her to know about this, and that’s when the social media engagement helped her.
Thus, with the right engagement techniques, you can boost your web traffic, reach the target audience, and get better brand interactions. If more and more people engage with your brand on social media, you have a better chance of getting more followers, leads, and customers. So, here, in this article, we’ll help you with some tips for social media engagement.
Ask a question
The most efficient way of starting a conversation is by asking a question. People love to give out opinions, so if you ask a right question, you’ll indeed note a rise in your social media engagement. When asking a question, there are a few things that you need to remember. Primarily, your post and your question should resonate with the audience that you are targeting. If your question does nothing for the target audience, you might not see a rise in engagement. Nobody is interested in engaging in a conversation if they do not find a topic interesting.
Now, there are a couple of ways that you can use to ask these questions on your social media channels. You can conduct a poll that relates to your industry, brand, or product as a whole. With that, you will see an instant engagement of the interested people in the product or the service offered by you.
Furthermore, a poll gives you actionable data that will give you a basis of improving the marketing campaign. For instance, if you are a statistics homework help provider, you might want to ask your followers what they wish to learn in statistics, or which concepts do they find the hardest. If a majority agrees to a particular topic, you know exactly which homework service you should provide first.
Conduct a giveawa
Another fantastic technique for businesses to improve brand awareness and interactions is conducting online contests. One of the best things about social media is that everyone has a social media account. Following a survey, almost 80% of people have an account on at least one social media platform. So, you can start by hosting a contest on your site, and then following it, you can come up with different marketing campaigns, that you can put up on your social media for people to participate. The most effective way to get a good number of entries is by including multiple ways for active participation in people. You can make followers refer your brand or service to their friends, and get them to subscribe to your email list or follow your brand. This will not only improve the lead generation but will also increase the engagement on your profile.
Now, an important requirement in a giveaway is the prize. The prize you pick should be in keeping with your goals. Mark, an online programming tutor, says that in his giveaway, he gave away a complete package of his best online python course to two winners. Since a lot of people wanted this prize, it was this prize that made his giveaway a huge hit. Thus, it is important for you, as a brand, to pick a prize that best caters to your needs and is in sync with your brand goals
Employ features presented by the platform
Every social media platform comes with a bunch of custom features. These features go a long way in increasing brand interactions. For instance, a platform like Twitter started the trend of using hashtags. With the use of hashtags, the tweet engagement was increased by over 100%, in comparison to the brands who didn’t employ hashtags in their campaigns.
Similarly, Instagram, too, had a feature of Insta Stories. Dan, an online provider of write my essay services, says that he used Instagram’s story feature to improve awareness about his services, and that helped him. In these stories, the users can upload certain content that stays in the story for 24 hours, but the good part is that this story stays on top of the profile before it goes away post a day. The stories are an interesting mechanism to encourage followers to take some action, announce a giveaway, or organize flash sales.
Nowadays, businesses can hire different teams for different platform. If every team is proficient in their field of work, your brand is bound to grow. When you hire someone who handles all the channels, he might not have adequate knowledge about the special features of the channel. So, diversification in the team can be a good plus.
