Who doesn’t want to rank number 1 in search engine result pages SERPs? Sitting on Google SERP means that you get more views. Therefore, in other people’s minds, that is an immediate boost in reputation.
The truth is that being number one on Google for your chosen keywords is a big deal for businesses. That is why everyone dreams about getting the first position but is that really possible?
Yes, it is. In this post, we will explain how you can boost your search engine rankings. And for that, you have to follow the below tipsconsistently.
Table of Contents
1. Clean up your website
You should look at cleaning up the back end of the website if you are looking for a simple way to boost the Google rankings. Your site speed should be the priority in this regard.
We are all looking for quick fulfillment these days. We want to have our deliveries for two days or less, food packed, groceries shipped to our house, and websites for loading in less than a second. According to Google, the bounce rate is just 32 percent higher if the load time of a page increases from one second to three seconds.
The bounce rate rises by 123 percent if a website loads in ten seconds. Since Google strives to link users to the websites they are searching, they are paying close attention to issues that increase the rate of bounce.
Above everything, a high bounce rate indicates a lack of good UX for consumers. Since Google does not wish to have a reputation for sending users to irritating websites that are of bad quality, Google algorithms favor pages with fast load times.
So if you want to boost your ranking in Google or even the overall user experience, you should be increasing your site speed right now. If the website runs fast, test to see if there are technological challenges with SEO to solve. Use a site speed checkerto get the loading speed of your site.
Often, it is very important to check the technological side of the SEO set-up. You may skip possible clicks if, for example, you do not have a schema markup which helps to display your various web pages in search engine result pages. Backlinking or content development is definitely easy tasks as compared to this, but technological SEO is still important.
2. Boost the domain authority of your site
The domain authority is a metric Google used to assess the credibility of a website a few years back. Google started publishing domain authority (DA) and the page authority (PA), a while back, but it’s still clearly part of the algorithm in one way or another.
Moz has developed its own domain authority algorithm to fill the void caused by Google’s official number. This algorithm aims to reverse Google’s algorithm to determine whether Google finds a specific website to be respectable.
Unlike Google, Moz’s domain authority algorithm rates web pages between 1 and 100 on the basis of a variety of variables such as website history, root domains, and backlinks.
It takes a great deal of time to increase your domain authority. Google would like to see content that meets the needs of searchers. The good news is that the lower the domain authority, the faster it will develop.
The first few steps up are easier as it slowly gets tougher the further you go. This is a little like a video game update.Nearly any website hosting quality content will normally hit a domain authority of at least 10. Nonetheless, it may take some serious work to cross this threshold.
Yet as the way, Google views your content plays a big role in your domain jurisdiction, it helps to keep an eye on where you are and decide where you want to go if you want to go to the top of Google SERP for a keyword.
Domain authority of 20-30 is generally quite good for a local business. Perhaps this will take you to the largest number of search results. However, domestic or international businesses often have to aim higher. Use a free authority checker online to check your domain authority in order to improve it from there.
3. Don’t ignore the worth of keywords
Your keyword approach is the core of Google SERP’s ranking. When you are ranking with the wrong keywords, it doesn’t even matter. Every website should also have its own keyword to prevent the cannibalization of the keywords. However, it is important to use a proper keyword strategy.
Pick your domain authority-based keywords. When you want to get in the search engine result pages instantly but you have a DA of 10 or 12, you should use the keywords that are low in competition. Articles and posts can be generated with more competitive keywords and posted elsewhere, but bear in mind that you can finish on page number 8 of the SERPs.
- Keep in mind the purpose of the search or the search intent of the user. As in the above case, the contents must suit the search intent behind the keyword, if you want results. Anyone looking for “clothing shop” would definitely not like “best ideas on how you to get start a clothing business.” The search intent of this keyword is to look for shops to buy clothes. It doesn’t matter how well you score in the ranking if it doesn’t suit the projected search intentions of the users.
- Use a range of keywords that can diversify your content. Use short keywords as well as long-tail keywords in your content. It lets you attract and effectively engage consumers at all levels of the purchasing cycle, which is crucial for advertisers to achieve. You would want to do a lot of work before designing the keyword plan.
- Online tools like Keyword Planner and Ubbersuggest are effective means of finding important search-intensive keywords. It may be a complex riddle, so you would have to crack it to take advantage of your approach as a keyword approach.
4. Use quality backlinks in your content
Backlinks are an integral part of how Google assesses the content. The principle here is very straightforward. If a website provides useful information, it is clear that other websites want to connect to that material.
Most people don’t dive too deep to find good material. You typically review the search results on the first few pages, find a strong source, and refer to them.Therefore, materialthat is well categorized continues to gain further backlinks. Material which does not rate well continues to get more and more mysterious.
Content marketing is one of the easiest ways of growing backlinks to the site. The higher the interest you develop, the more likely it is to be found and connected to.
This is why blogs are so common with businesses. This encourages them to post material on a fantastic website and helps them to create an audience that likes their company and hopefully connects back to the site.
- The development of lead pullers is another way to use content marketing. There are also high-value content items, such as white papers or case studies, which offer valuable perception. Since these tools are unique to your company, they can typically connect back to it if people decide to use your knowledge in their own content.
- The key thing about any marketing campaign is to find means of optimizing exposure. Certainly, your content does not rate number one immediately in the Google SERP so that you have to sell your content directly for backlinks.
- You may, for example, post your content in social media, ask influencers to see it, or contact sites directly and invite them to connect to your content. And you can still run ad campaigns advertising your material if you just want to ensure your post is shown.
You can also online backlink maker to get quality backlinks for your content. You can get plenty of backlinks using tools like mentioned above. These tools provide backlinks coming from websites having da pa greater than 50 which is an awesome opportunity to grab.
Conclusion
Well, as mentioned in the introductory section, ranking at the first position in search engine result pages SERPs is a dream for every website owner. Not everyone can achieve it because of the high competition. There are thousands of websites operating and thriving in every niche but they are also competing with their competitors to improve their ranking or even retaining the current one.
SEO is an ongoing process, for which you need patience and consistency. You cannot expect the results after a week or two of implementing a strategy. Try to push yourself in this field, execute planned strategies, consider all of the above-mentioned factors, and wait for the results to kick in.
Analyze your success or failure and act accordingly. If one thing goes wrong, don’t disappoint.Get it done again with the updated approach and you will see the outcomes in the near future.