Our brains are programmed to respond to colors. They shape our thoughts and emotions. And while many companies create their logo and corporate identity based on personal preferences, they can mistakenly send incorrect information into the subconscious mind of their customers. In this article, you will learn all about the impact of red color on the perception of the logo by the audience. And you can create a high-quality logo using the Turbologo online designer.

What is a logo

A logo is a sign, symbol, or emblem that is used by businesses, companies, or individuals to create brand awareness. This sign over time is strongly associated with consumers with a particular company.

The logo plays a very important role in marketing:

• Helps to distinguish one company from another;

• Transmits the values, uniqueness, features of the company;

• Gives you the opportunity to create a unique image of a company or product that is easy to remember.

Our brains are wired to better perceive visual images. A strong logo that resonates with your business will help your potential customers remember you better and make it easier to find your products on the shelf.

For all this to work, the logo must be:

• Unique, that is, do not repeat the logos of competitors or other companies;

• Simple and clear, so that at a glance you can understand what is shown on it;

• Easy to read and easy to remember, with a minimum of complex details;

• No ambiguity or incorrect allusions;

• Combine colors that are psychologically related to the type of your activity.

Remember the logos of famous companies. As a rule, they are just like that – as simple as possible, easy to remember, made in suitable colors.

There are three generally accepted types of logos. They have been around the world for over a century. These are: company logos in the form of graphic signs (a picture denoting an emblem); text logos (presented in the form of inscriptions), as well as a combined version in which a picture and text are mixed.

It is typical for logos that all symbols – both graphic and text – are developed according to a single, well-established pattern, which is repeated every time the logo is required to be reapplied.

The meaning of the red color in the logo

Logo  by Sergio Joseph

Red is an intense tone that sends out very strong emotions. It is used to attract attention, while its symbolism is very diverse – from blood and hatred to love and passion.

Among other things, the red color is designed to cause hunger, stimulate action, excite and even provoke aggression, so it is important to understand that you need to use it wisely so as not to cause wrong associations among customers. Companies that use the color red in their logo show their strength, drive and energy, while at the same time stimulating activity in an emotional mood.

For example, in the logo of the Coca-Cola company, red is used to evoke strong emotions, to convey the energy of an invigorating drink. And McDonald’s uses a combination of red and yellow, both passionately (red) and cheerfully (yellow).

Examples of red logos

There are a huge number of food logos made in red. This is perhaps one of the most popular colors in this area. Why is it so often used? It’s simple: red stimulates appetite, causes a strong desire (in this case – to eat) and pushes you to buy. Due to the high intensity, the red logo leaves little time for buyers to think and leave empty-handed.

Digital & Media – Bold Decisions

Red logos in the field of digital technology and IT are very popular. Obviously, with the help of color, the founders of companies are trying to show the power of new technologies, the ability to make bold decisions and unbridled energy. Also, the red color of the logo conveys a sense of passion and love for your work. This category also includes the media.

Fast Food – Appetite

The world’s largest fast food restaurant chains chose red for their logos, and they were absolutely right. What could be better associated with hunger, speed, strong desire, love of food and a hot stove, on which delicious dishes are cooked non-stop, than the color red? In addition, many look at fast food not just with a desire to kill hunger, but with real lust. So why not go for broke and use this bold and catchy color in your logo?

That’s all! We told you about how the red color of the logo is perceived by the subconscious of people. We hope the information provided will be useful to you. Good luck!